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Webasyst shop-script Add to comparison table

Product ID: k2soft-265

Shop-Script has everything for opening an online store: more than 250 useful features that will allow you to sell more. Shop-Script is one of the most functional online store scripts for small and medium-sized businesses.

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Product description

All you need to trade online

For 18 years we have added toShop script there are many opportunities with which you can sell goods over the Internet, constantly developing your business and increasing profits.

  • You can create an online store yourself - without programmers.

  • All necessary functionality is already included in the base package.

  • Ready integration with more than 100 Internet services.

Special section "Marketing"

All marketing tools of the online store are combined in one large section. They will always be in sight and will help you think every day about how to attract more customers and get more orders.

  • Stocks

    A set of special settings with which you can temporarily change the logic of your online store and collect sales statistics associated with these changes.

  • Coupons

    Creating different coupons to motivate buyers of your online store.

  • Marketing costs

    You can keep track of your marketing costs directly inShop script. With their help, you will clearly see which advertising channels work well and which do not work.

  • A / B testing

    A built-in testing tool will automatically compare several website design options and help you evaluate which option you will have more orders and total profit.

Search Engine Optimization Tools (SEO)

Shop script completely ready for search engine optimization online store. Use the built-in tools and add-ons to customize it to meet the requirements of all popular search engines.

  • CNC - readable page URLs

    Page addresses are formed from easy-to-read words. This is convenient for customers and improves the attitude of search engines to the store website.

  • Canonical tag and 301 redirect

    These elements of the site’s work will help to organize the indexing of pages correctly and to prevent duplicate pages from getting into the search index.

  • Sitemap

    The automatic generation of a sitemap file speeds up the quality indexing of the online store and allows you to quickly get high results in search engine promotion.

  • Filling META Tags

    DESCRIPTION, KEYWORDS META tags and TITLE headers can be populated for each page on the site. Save unique tags and show search engines that you are developing your online store.

  • SSL certificate

    Installing an SSL certificate increases the visibility of visitors to your site and its ranking for search engines.


ViaShop script You can create several storefronts for one online store. These storefronts can be located on different domains, subdomains, or on one common domain. All shop windows are managed from one administrative panel and are interconnected by a common catalog of goods and a list of orders.

For each window, you can configure a different design and choose different sets of products that should be available for purchase. This makes it possible to create several online stores with one license.Shop script.

Email Newsletters

Emailing is a very popular way to connect with customers and advertise products. There is a special application for the Webasyst software platform on which Shop-Script is running, with which you can run your own mass emails. They can be sent to the entire customer base.Shop script or create any recipient lists using the integrated CRM system.

Tools to Increase Sales

Shop script - This is not just a software product for creating an online store.Shop script helps to constantly increase sales. For this, it has special tools for convenient work with customers and attract attention to goods.

  • Product Recommendations

    Automatic selection of similar products (upselling) increases the average cost of the order, because it draws the attention of store visitors to more functional and expensive products. And automatic selection of additional goods (cross-selling), which are often bought together with the main positions in the customer’s basket.

  • Discounts

    INShop script There is a system for providing various types of discounts to customers: for coupons, for the amount of the order, for the total amount of customer orders, for the category of the buyer, with crossed out prices, special prices for promotions and bonus points. It is easy to connect more opportunities for discounts with the help of ready-made additional modules - plug-ins.

  • Product Stickers

    You can quickly add a sticker to the photo of each product to highlight it on the window. On the sticker you can write any text, for example: “New”, “Sale”, “Discount”. Stickers are added equally quickly for one product and for any selected product group.

  • bonus program

    Encourage repeat orders from existing customers.Shop script It is able to automatically award gift points to each buyer - bonuses with which you can pay for subsequent purchases and receive a discount. You yourself decide how much of the order amount can be paid with bonus points.

  • Showcases in social networks

    Build a showcase of your online store directly on Vkontakte and Facebook and accept orders from millions of social network users!

  • Trigger messages

    These are messages that are automatically sent to customers on an event or after a certain time after placing an order. With their help, it is convenient to invite the buyer to leave a review about the product, inform about the accrual of bonus points, offer a personal discount coupon or remind of a re-purchase.


Shop script strong built-in reporting system. Measure key metrics and sales separately for each traffic source, UTM tags, delivery methods, payment methods, countries and regions, and landing pages.

  • Cohort analysis

    Cohorts are groups of buyers formed by a temporary basis.Shop script takes into account the cohorts by the time of registration or placing the first order in the store, and the overall graph shows the contribution of each cohort to the total sales rate. In the report on cohorts, you will see how and when customers placed first and second orders and how much they brought you profit in the first week, in the second, in the third andetc.

  • Return On Investment - ROI (Return On Investment)

    Measure return on investment - the most important indicator for any online store. Save all your marketing and advertising costs separately for each channel, andShop script automatically calculates which investments eventually paid off and which didn’t.

  • Customer Value - LTV (Customer Lifetime Value)

    Track the value of each customer for the entire time from his first purchase. This is an indicator of the net profit that an average customer brings you.

  • Cost of customer acquisition - CAC (Customer Acquisition Cost)

    Estimate the average cost of attracting one customer, depending on the channel through which you managed to attract him to your storefront and bring it to checkout.

  • Profit

    Consider the net profit, which is calculated taking into account the total revenue and the purchase value of all goods sold.

  • Average check

    Compare the average customer check for different advertising channels. Learn which sales channels are more profitable for you and are worth it to continue investing in, and which channels still need to be worked on.

Checkout on one page

INShop script uses a modern, dynamic checkout page. The buyer sees all the information about the order immediately on one page and can at any time quickly change the composition of the basket, his contact details and payment methods and delivery of the order.

If you are closer to the traditional, step-by-step purchase process, then this option for placing an order is also inShop script. Choose the method of creating orders on the storefront that will be best understood by your customer audience.

Choose a ready-made design for the site or add your own design

INShop scriptShop script it is easy to change the window dressing of an online store: select one of 100 ready-made design themes and install it with one button.

Design themes can be customized to make the online store look the way you like it. And if you are an experienced user, you can change the source code of the design and create a completely individual window dressing.

Convenient to sell on tablets and smartphones

Shop onlineShop script conveniently on desktop computers, and on tablets, and on the screens of smartphones. The design of the showcase automatically adapts to the size of any screen. You just have to choose the desired design option and install it right insideShop script with just one button.

Mobile version of the site

If you want, then for mobile devices you can choose a separate design option. Such design themes - more “light” and faster, but fully functional - are designed specifically for smartphones and tablets. You can connect a separate design theme for mobile devices yourself - a programmer is not needed for this.

Quick import and export of goods

INShop script There is import / export of goods and orders. By importing CSV files, you can import the entire product catalog or any part of it. Download catalogs from suppliers or transfer the exported catalog for download to your partners.

Articles, types and characteristics of goods

INShop script You can flexibly control the structure of characteristics and product numbers. You determine the number of product types you need and for each type you specify any set of characteristics: color, weight, size and others. Use these characteristics to describe the products on display.

Product numbers can be added one at a time or generated automatically based on its characteristics. For each article, you can assign a price and keep a separate inventory.

Categories, product filters and sorting

You can customize any tree of product categories. Categories can be either static - you manually determine which products are in each category - or dynamic - you determine the conditions for automatic filtering of goods. For example, for dynamic categories, you can configure to show products with a rating above 4 or products with the specified tags. INShop script There are already functions for filtering and sorting goods in the window. You just have to configure the necessary options for product categories.

What is profitable to sell

Shop script It will clearly show which products you make the best money on, and which products you still have to withdraw from the "ballast" in the bestsellers. And if you indicate for each product its purchase price and the initial balance in the warehouse, you will also receive a forecast on how long it will take to implement the entire batch. This time is calculated based on sales data for the past months.

Custom order processing

Choose which stages of order processing are convenient for you. Set up the process of working on orders as your business requires. For example, whether it is necessary to send each new order to the control department or whether the paid order must go through a separate assembly stage, the completion of which must be confirmed by the employee involved.

Notifications to buyers and employees

Immediately after placing a new order and as you work on it, you and your employees will receive automatic messages about the progress of work on the order. So you can find out in time about the appearance of new orders and about the readiness of orders to be transferred to a transport company or dispatched to a pick-up point. The same notifications are sent to customers - everyone likes to follow how the purchase step by step paves the way "from the Internet" to it. Notifications about orders can be sent by email and in the form of SMS messages.

Customer base and customer account

INShop script implemented a full-fledged mechanism for interacting with customers. All information about customers and their orders is stored in a database, and you can use it for further work. You decide whether the buyer can place an order without entering his personal account or must register before the first purchase and then always enter his password.

Access to your personal account is useful for regular customers. In it, buyers will see all their previous and current orders, discounts and bonuses and other useful information.

Different registration and authorization options

In the online storeShop script You can register or log in to your personal account in different ways: with a personal password or a one-time code, email address or phone number, through your Facebook, Google account. Turn on the sign-in option that you think is most convenient for your customers.


UsingShop script together with the Webasyst CRM application, you can quickly chat with customers through instant messengers and social networks, bill them for goods and services, use the convenience of IP telephony, activate automatic reminders, analyze the effectiveness of sales funnels.

Your employees will be able to work with customers and orders of the online store, being only in CRM and not switching toShop script. It’s easier to focus on your work. And personal and group settings of access rights will help you conveniently organize the work of the sales department.


INShop script You can enable many different delivery methods for buyers: from courier and pick-up points to popular delivery services. To configure delivery methods, many ready-made additional modules are available - plugins that are installed inShop script one button.

Trading floors

Shop script able to work in conjunction with the popular services Google Merchant Center, Facebook, Avito. Your products will be available for purchase on well-known online trading platforms, and not just on your website, and they are guaranteed to be seen by millions of Internet users. See the list of plugins for connecting to trading floors on the Internet. Plugins are installed inShop script one button.

More possibilities

INShop script many useful features, but in your online store there may be even more. In the built-in catalog of plugins, you can install useful modules with one button that will make your work more convenient, improve the search indexing of your online store, help attract new customers, improve the look of your storefront and make it more informative. ForShop script More than 1000 plugins available.

Price: €236.64

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